Moya Bailey. Misogynoir Transformed: Black Women’s Digital Resistance. New York, NY: NYU Press, 2020. 248p. Hardcover, $28.00 (ISBN: 9781479865109).

Tamara Townsend

Abstract

Moya Bailey is known for coining the term “misogynoir,” defined as the “particular venom directed at Black women through negative representations in Media” (xiii). Bailey has personal experience with this phenomenon. She gained a name for herself in the world of hip-hop cultural criticism in 2004 as an undergraduate student at Spelman College when she led a protest of the rapper Nelly’s visit to her college campus. At the time, Nelly had been named “Misogynist of the Month” at Spelman, a women’s college and HBCU in Atlanta, because of his controversial, sexually explicit music video “Tip Drill.” The music video was constantly replayed on television and included graphic and explicit sexuality involving Black women. Bailey and her classmates were unaware that the college had agreed to host a bone-marrow drive for the rapper’s sister, who had leukemia. The student protest upended the bone-marrow drive, gained national attention, and is still discussed as a pivotal moment in hip-hop. Bailey and her classmates at Spelman received condemnation for their stance nationwide. Bailey cites this experience as the catalyst to her coining of the term “misogynoir.”

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