Building Virtually Free Subject Area Expertise through Social Media: An Exploratory Study

Abstract

Central to the ongoing success of the liaison model is the need for liaison librarians to stay informed and up-to-date about recent developments in the subject areas of their assigned academic departments and programs. This article describes an exploratory study conducted to determine whether information obtained from the social media accounts of discipline-based scholarly associations can be used by liaison librarians as a no-cost expedient method of staying informed and up-to-date. The results of the study provide insights into the disciplines and associations that are using social media, the social media platforms that associations are using, the quantity and type of information that associations are posting, and the potential for liaisons to use the information as a way of staying current in their assigned subject areas.