Factors Affecting Adoption of Facebook: An Exploratory Study of the LIS Community Perspective

Noa Aharony

Abstract

This study seeks to investigate whether information professionals, as well as LIS students, are ready to assimilate Facebook in their work and educational environments. The study uses the Technology Acceptance Model (TAM) as well as some characteristics of the “Big Five” model of personality as a theoretical base from which to predict factors that may influence the adoption of Facebook by information professionals as well as by LIS students. Findings reveal that the TAM, as well as other personal characteristics, significantly predict the likelihood of Facebook use and highlight the importance of individual characteristics when considering technology acceptance.

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Copyright ©2014 Noa Aharony, Attribution-NonCommercial (http://creativecommons.org/licenses/by-nc/3.0/) CC BY-NC


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