Kirp, David L. Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education. Cambridge, Mass.: Harvard University Pr., 2003. 328p. alk. paper, $29.95 (ISBN 0674011465). LC 2003-49914. and Geiger, Roger L. Knowledge and Money: Research Universities and the Paradox of the Marketplace. Stanford, Calif.: Stanford University Pr., 2004. 321p. alk. paper, $27.95 (paper) (ISBN 0804749264); $70 (cloth) (ISBN 0804749256). LC 2004-1622.

Allen B. Veaner

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DOI: https://doi.org/10.5860/crl.66.1.75
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